Guide to the 5 Best Cloud Service Providers This Year

29 March 2024

In this article, we evaluate key factors, including reliability, scalability, security, and customer support, and potential drawbacks such as vendor lock-in. The five here represent our picks for the best cloud service providers (CSPs) in 2024

What is a Cloud Service Provider (CSP)?

Cloud computing, as we know it, began in 2002 when Amazon sought a more efficient way to scale its online marketplace. By 2006, Amazon launched AWS, now the global leader in cloud services.

A cloud service provider (CSP) offers technology, infrastructure, and support. This is available as a service, without all the associated setup and maintenance costs. The scale of large companies like Amazon and Google allow them to have much lower marginal costs than would be possible for individual companies, and allow for much faster deployment. So the model of cloud computing has replaced self-hosted servers globally, even for large corporations and governments.

CSPs maintain data centers all over the world, allowing for continuous access and uptime. In addition to all the physical infrastructure of data centers, CSPs also provide all the software environments tailored to specific business sectors, making them essential.

Using a CSP vs. Owning Infrastructure

Most companies now avoid building their own cloud infrastructure due to cost, the need for extensive expertise, and continuous maintenance. There are some very clear benefits to this

  • Capital costs: Avoiding significant CAPEX on infrastructure, paying only a usage-based fee
  • Faster deployment: Plugging in to existing infrastructure avoids having to plan, purchase, and build it. This makes product development much faster, and more product-focused.
  • Lower commitment: Using CSPs allows for a much more agile process in product positioning. If something doesn’t work, it’s easy to change and adapt without needing to consider infrastructure changes.
  • Comprehensive environments: One cloud service provider contract will grant access to infrastructure, platforms, software, and serverless computing. All of this is developed at scale with infinitely more resources than any one company could build internally.
  • Optimized delivery models: Public, private, and hybrid models.
  • Pay-as-you-go: Resource costs can be managed with minimal commitment, and scaled up and down depending on need.
  • Managed services: There is a high degree of configurability. Works out of the box, but everything can be modified to need.
  • Data integrity: Colocation and backups mean that data can be recovered, when there are local outages and environmental events.

Cloud Service Providers (CSPs) manage testing, updating, securing, and optimizing cloud infrastructure, enabling businesses to concentrate on their product areas.

Cloud Providers do have Drawbacks

There are lots of advantages to CSPs, but also some negatives to consider.

  • Data privacy – Cloud services involve numerous third-parties, shared servers, remote resources to process, store, and manage data. This introduces multiple opportunities for compromising data confidentiality, often from parties you many not even be aware of existing. This can be prohibitive, when dealing with trade secrets and data that needs to remain confidential.
  • Data security – Cloud computing via CSP infrastructure allows data to be transferred remotely and accessed from any device with an internet connection. This introduces opportunities for hackers to infiltrate the service providers’ systems. This can compromise customer data, leading to reputational damage, and potential lawsuits.
  • Limitations in Infrastructure Control – To optimize the performance of their cloud services, some companies limit control over the backend. This can vary significantly between cloud service providers.
  • Vendor Lock-In – There are a number of factors that make changing cloud service providers difficult and expensive. Migrating data and hosting, without creating down time requires a high degree of effort. And CSPs are increasingly using proprietary environments where there are significant setup costs to move to a new one. CSPs can change prices or terms, but the effort involved in moving makes the threshold for tolerating this higher.

The Big Three – AWS, Azure, GCP

In 2024, AWS, Azure, and Google Cloud – the Big Three – dominate with 67% of the global cloud infrastructure market.

Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) dominate the cloud service industry, commanding 66% of the global cloud infrastructure market—up from 63% last year, according to Synergy Research Group. This growth underscores their pivotal role in shaping the future of cloud technology.

Graphic: Statista

Our Picks for Cloud Service Providers In 2024

These cloud providers are behond the world’s most innovative companies.

Cloud Provider Market Share Trend

1. Amazon AWS – For Infrastructure Services

The original and biggest. Amazon Web Services (AWS) offers over 200 cloud services, catering to every type of business and technology category. AWS is renowned for its IaaS (infrastructure -as-a-service) capabilities, featuring Elastic Compute Service (Amazon EC2 for computing), Simple Storage Service (Amazon S3 for storage), and Relational Database Service (Amazon RDS for databases).

Covering 31 geographic regions, AWS represents over 34% of the global cloud computing market share. While AWS is best known for its highly scalable public cloud offerings, it also supports on-premises, private cloud, hybrid cloud, and multi-cloud deployments. AWS provides a mix of free, affordable, and premium services.

2. Microsoft Azure – For its Enterprise Services

The Microsoft Azure Intelligent Cloud delivers powerful cloud computing services comparable to AWS, operating across 116 Availability Zones.

Azure offers a suite of over 200 cloud services, including Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), Software-as-a-Service (SaaS), as well as Edge and Serverless computing solutions. Launched in 2010, Azure has captured a 23% market share. This growth is fueled by its appeal to organizations that heavily rely on Microsoft products, like Office 365.

Azure’s rise in the cloud market highlights its dedication to providing cutting-edge technology and broad-based cloud solutions.

3. Google Cloud Platform – AI and Machine Learning

The Google Cloud Platform stands alongside Azure and AWS, distinguishing itself through cutting-edge innovations in Artificial Intelligence (AI), Machine Learning (ML), Data Analytics, and Kubernetes. GCP’s advanced technology stack offers unparalleled capabilities, setting industry standards.

GCP’s ecosystem is favored by smaller enterprises leveraging Alphabet’s suite of services, including Google Workstation (Docs, Spreadsheets, Gmail, etc.), Google Drive, YouTube, and Google Console. This integration makes GCP a critical tool for businesses aiming to optimize their operations with seamless, tech-forward solutions.

4. Alibaba — Asia’s Largest Cloud Service Market

For businesses in Southeast Asia eyeing cloud adoption, Alibaba stands as a leading choice. Emerging from its e-commerce roots, Alibaba has captured around 5% of the global cloud services market since 2009, mirroring AWS’s trajectory.

Alibaba Cloud powers operations for enterprises of all sizes, SMEs, governments, and non-profits, offering robust support and scalability.

5. IBM Cloud – Managed Infrastructure and Seamless Transition

IBM Cloud Services empower businesses to transition smoothly from on-premises environments to digital platforms. Capturing about 4% of the cloud computing market, IBM offers over 170 products across on-premises, hybrid cloud, and multicloud deployments.

Positioned alongside the industry giants, IBM excels in managed Infrastructure-as-a-Service (IaaS) and cloud migration services, underscoring its authority in the tech space.

Others Worth Mentioning:

  • DigitalOcean Cloud: Ranked as the third-largest hosting provider globally, offers broad compute and storage solutions.
  • Salesforce Cloud: The pioneer of the SaaS model, Salesforce delivers cutting-edge applications for marketing, sales, experience, analytics, commerce, and services.
  • Tencent Cloud: A major player across China, Asia, Oceania, Europe, and the Americas, Tencent Cloud boasts reach comparable to Alibaba Cloud.
  • Oracle Cloud Infrastructure: The first to seamlessly integrate IaaS, PaaS, and SaaS into a single platform, Oracle sets a new standard for cloud delivery models.

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